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STRSome Tobias Required

Templates fit everyone. Your business isn't everyone. Some Tobias required.

Custom websites and small business tools, built around how you actually work. Kept running from near Houston.

Start a project See the work

You talk to the builderNo account managers
Watched, not just hostedUptime checked every 5 minutes
Nothing held hostageYour domain and content stay yours
Fixed quotesHalf to start, half at launch

Sites and pages STR builds

Bright Oak Family DentalHome page
Northline Physical TherapyHome page
Gulfway Air and HeatHome page
Bright Oak Family DentalMeet the practice
Northline Physical TherapyFirst visit, step by step
Gulfway Air and HeatRepair price tool

Two ways to start

Founding client offer · 3 spots

$2,000 plus $99 a month for the first year

A website with a care plan, normally from $3,500 plus $125. In return, STR gets to show your site and share a short review from you.

Claim a spot

Not sure yet?

Free site check

Send your web address and get a one-page report within a week: speed on a phone, accessibility basics, what your forms ask for, and which trackers are on your pages.

Ask for a site check

Regular prices start at $3,500. See all pricing or read the common questions.

Notes

Short guides for practice owners

Five-minute reads. Plain English, no sign-up.

A woman with red hair smiling at her phone at a kitchen counter.

Clinics · 4 min read

Is your contact form a HIPAA problem?

If your practice bills insurance, health details a patient types into your website count as protected health information. The company that receives that form, and often the email account it lands in, then has to be covered by a business associate agreement with you. Most general website builders and form tools don't sign one on their regular plans.

Where it usually goes wrong

A booking form asks for reason for visit, symptoms, date of birth or insurance ID.
A "message" box invites people to describe their problem.
Form results are emailed to a shared inbox in full.
Ad pixels (Meta, Google Ads) run on appointment or condition pages.

The simple fix

Ask the website form for contact details and a preferred time only, and add one line asking people not to include health details. Collect the rest in your patient portal or on the phone, where your agreements already cover it. Keep ad tracking off booking and condition pages, or drop it.

A federal court narrowed the government's guidance on tracking public web pages in 2024, but pixels on booking flows and logged-in pages are still a live risk, and state privacy laws apply too.

General information, not legal advice. Want someone to look at your whole site? Ask for a free site check.

Everyone · 3 min read

What happens to your site if your web person disappears?

It happens more than you'd think: the designer moves on, the agency closes, or the nephew who set it up stops answering. Whether that's a shrug or a crisis depends on whose name is on six accounts.

Check these today

Your domain. The registrar account (GoDaddy, Namecheap, Cloudflare...) should be in your name with your email. If it lapses, your site and your email both stop.
Your email. Google Workspace or Microsoft 365 should be billed to you, with you as an admin.
Your hosting or builder login. You should be able to log in yourself, not just your designer.
Your Google Business Profile. You should be an owner, not only a manager.
Your content. Keep a copy of your text and photos somewhere you control.
A short list of who has access, so you can remove people later.

If any of these are in someone else's name, ask for them to be moved now, while everyone is still friendly. A good web person will say yes without a fuss.

STR registers everything in the client's name from day one. See pricing.

Services

What I build

Websites, monthly care and small tools for local businesses. Fixed prices, and everything stays in your name.

Two women working together at a laptop in a brick-walled office.

Custom websites

Designed around your business, not a template. Up to about ten pages, with an admin your team can learn in an afternoon.

Care plans

Hosting, security updates, backups, uptime checks and small edits each month. You email a change, it gets done.

Helper tools

Small apps for the work your software doesn't cover: a searchable procedures manual, a route planner, a pricing or capacity model built from your real numbers.

Moving off Wix or Squarespace

Pages, posts and photos come with you. Old links keep working, and domain and email records move in a planned order so nothing goes dark.

Free site check

Send your web address and get a one-page report within a week: speed on a phone, accessibility basics, what your forms ask for, and which trackers are on your pages. Plain English, no sales call needed.

Ask for a site check

Clinics and health practices

Contact forms that never ask for health details, no ad tracking on patient pages, and booking that goes straight to your patient portal.

In the boxWebsite + care plan

1
Custom designUp to about 10 pages, built around your business
2
An admin your team can useEdit pages, photos and posts without calling anyone
3
A careful launchDomain and email moved in order, old links redirected
4
Monthly careHosting, updates, backups, uptime checked every 5 minutes
5
Yours to keepYour domain, content and email stay in your name

You bring: logo, photos, the facts

Some Tobias required

Why one person

You talk to the builder

No account managers. The person on the call is the person writing the code.

One codebase, kept current

Every site runs on the same engine, so fixes and security updates reach everyone.

Watched, not just hosted

Uptime is watched every five minutes. Certificates, domain expiry and email records are checked daily.

Nothing held hostage

Your domain and content stay in your name. Leave any time with the code.

Pricing

Fixed quotes after a free call. Half to start, half at launch.

Founding client offer · 3 spots

$2,000 plus $99 a month for the first year

The first three clients get a website with a care plan at this price, instead of from $3,500 plus $125. Care goes to the regular $125 a month after 12 months. In return, STR gets to show your site and share a short review from you.

Claim a spot

What	Price	Includes
Website with a care plan	from $3,500	Up to about 10 pages, two rounds of changes, launch and team training
Care plan	$125 / month	Hosting, updates, backups, uptime alerts, up to 1 hour of edits
Website you fully own	from $4,500	Same build, every account in your name, handoff session and admin guide
Helper tool	from $1,500	Starts with a $300 discovery session, credited to the build
Extra work	$75 / hour	New pages or features beyond the plan

Your domain stays yours

Registered in your name. I get access to manage it, never ownership.

Your content stays yours

Text, photos and posts belong to you from day one, on any plan.

You can leave

Cancel with 30 days' notice and I hand over the code and help you move.

Common questions

Can I edit the site myself?

Yes. Every site comes with an admin your team can learn in an afternoon: pages, photos, hours and posts. On a care plan, you can also just email a change and up to an hour of edits a month is included.

Who hosts it?

On a care plan, STR hosts it and watches it: uptime is checked every five minutes, and certificates and domain expiry are checked daily. On the fully owned build, hosting is set up in your name. Either way, the domain is always registered to you.

Will people find it on Google?

Every site launches with the basics search engines look for: fast pages, clear titles and descriptions, a sitemap, and your site connected to Google Search Console. Old links from your previous site are redirected so you don't lose what you've built up.

What do I need to provide?

Your logo, any photos you have, and the facts: services, hours, prices you want listed. Plus one person who can answer questions during the build. If you don't have good photos, we'll talk through options on the first call.

How long does it take?

Most websites launch four to eight weeks after the deposit. You get a preview link early, so you see it taking shape the whole way.

What if something happens to you?

Your domain, content and accounts are in your name from day one, and every site comes with the code and an admin guide. Another developer could pick it up. Read more about this.

Do you work with businesses outside healthcare?

Yes. Clinics are a specialty because their forms and tracking need extra care, but STR builds for any local business: trades, shops, services and nonprofits.